IAB Tech Lab, the standards arm of the IAB, has announced new rules to ensure that totals for podcast listeners and advertising numbers from downloads and clicks are calculated accurately.

Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...

Conversations about programmatic transparency are the industry’s equivalent of politics at Thanksgiving: Everyone agrees it matters, there’s disagreement on the details, and somebody usually storms ...

Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events When you purchase through links on our ...