Government intelligence agencies have their own galaxies of acronyms worthy of ad tech. The IC, for example, as the intel community refers to itself, has HUMINT (info collected by humans), GEOINT ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at ...

Last year closed out with the release of a new Association of National Advertisers survey, revealing that a third of marketers (35%, up from 14% in 2016) have sought to expand their in-house ...

Digital advertising, powered by programmatic data, has made marketing at scale accessible for small businesses. Before digital, limited budgets and resources made it difficult for small businesses to ...

Pubstack, a leading ad management platform for web publishers, is excited to announce the release of its highly anticipated 'Programmatic Data Benchmark' for the first quarter of 2024. This ...

Programmatic advertising is set to grow significantly in the coming year as inventory becomes more available in the open exchange, especially native ad units, but it seems marketers still lack the ...

Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which can otherwise allow them to better understand the value of their customers. Major ...

Procter & Gamble is testing the idea of Performance Marketing Retail Partnerships and asking retailers across Europe, India, the Middle East and Africa to share their customer data to help the company ...