Narrative podcasts face significant challenges despite their unique strengths. While video podcasting gains traction, ...

be explanatory be search-friendly be succinct. Here's a three sentence template for writing your podcast show description that will achieve each of these objectives. Sentence One: Start with a ...

Podcasts have taken the world by storm. These episodic audio projects are highly effective ways to get your ideas out into the world—and great ones can even become films, TV shows, or books. But with ...

Senior leaders from Covatic, AdsWizz, Goodstuff and Global discuss when video strengthens podcasts, where audio remains the ...

Creating a podcast is a smart move for brands looking to differentiate and build trust with their audiences. Here's how to get started. If writing isn’t your forte, good news: Content marketing isn’t ...

As a content-obsessed millennial, I have made podcasts part of my daily routine for years. I listen while commuting, cooking, running errands, putting away laundry, washing dishes or during any ...

Despite the ever-growing popularity of podcasts, they have never been my personal media of choice. The main reasoning was because of how intimidating the selection of shows was — most of the time, I ...

Podcasts are a channel that’s growing rapidly, with new shows launching every week (mine included!) and global listener figures set to exceed 600 million by next year. But although many B2B brands ...

If you’re an attorney or legal marketer who has recently launched a legal podcast, you’ve either discovered or been coached to accept a stark reality: the millions of subscribers never came. But that ...

Apple Podcasts rises above bad reviews, but at what cost? Apple Podcasts rises above bad reviews, but at what cost? is a senior editor and founding member of The Verge who covers gadgets, games, and ...