Take a moment and think about how customers interact with your brand. Most likely, it starts with a visit to your website, a phone call or they step foot into one of your locations. Now, think about ...

Forbes contributors publish independent expert analyses and insights. Leadership Strategist Dan Pontefract covers leadership and culture. If you’re looking to solve problems more effectively, the key ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

Increasingly, people feel they can master tasks simply by watching instructional videos like the kind you find on YouTube. But sometimes the gap between perception and reality can be deep and wide.