With Labor Day weekend less than a week away and many schools across the country already open, it would be logical to assume the back-to-school sales season is nearly over. Research from the National ...

Affiliatics an O2O marketing platform, within three months of launch since March 2021, counts large eCommerce businesses like IRCTC, Flipkart, Amazon, SRS Logistics and others as customers. With a ...

58.com is the clear leader in the home services O2O sector, with a huge user base of more than 300m monthly active users. And the O2O site further enhanced this dominant position in April 2015, by ...

To craft an all-rounded and seamless user experience through online and offline channels, Nespresso adopted mobile as its medium of choice to facilitate cross-channel communication with consumers.

Online-to-Offline (O2O) is a burgeoning marketing strategy in Indonesia, with the potential to bridge trust gaps and drive online and in-store purchases. It also provides micro, small and medium-sized ...

In September 2012, Pony Ma announced in Beijing that Tencent, with its 200 million WeChat users combined with its ability to provide e-commerce and payment services, would launch a foray into the O2O ...

It would seem the hype in the lead-up to Singles Day was justified, with Alibaba posting a record $17.8 billion in online sales, easily surpassing the $14 billion record set in 2015. A startling ...

The Internet has revolutionized the way shoppers interact with brands and retailers. We browse, shop, compare product features and pricing — and we’re buying more online every year. Naturally, brands ...

Industry Observation: Sports Mega-Events Drive "Experiential Procurement" Hong Kong is reaping significant economic dividends from the "mega-event economy." Following the 2024 Olympics and 2025 ...