O2 has launched a new brand platform and positioning that reverts back to its founding message from 2002 of the telecoms brand being “essential” to living, just as oxygen is. The ‘Essential For Living ...
The mobile operator is creating a central in-house team of about 25 user experience experts to create “world class” digital products and services to stand out and compete with apps and service ...
Building on its signature aquatic blue bubble visual identity the mobile operator is chasing a second sense to hammer home the importance of ‘digital oxygen’ to make listeners feel more alive with a ...