Metadata is the key that unlocks the commercial potential of information, data, and intellectual or creative assets. Metadata matters, because when it comes to content, it’s everything you have.
Metadata seems to be talked about a lot more now. Marc Benioff, CEO of Salesforce, mentioned it five times since 2018 on earnings calls. In 2024's call, he called it out 26 times. So what is the ...
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