“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of product ...

You click on a product page and wait seconds just to see the first image load. But why didn’t the image load? Because it might have been lazy-loaded. Lazy loading ...

Looking for ways to improve the performance of web page rendering and removal of the white flicker that often occurs when a web page loads? There are many tweaks and tips commonly talked about ...

“As quick as possible” is the short answer. But that isn’t always as easy as it sounds. For most websites, a lot of effort will have to be made to improve page speed, so it’s important to know at what ...

If your website doesn’t load quickly, you’re losing sales. People aren’t willing to wait anymore. Even worse, slow websites often finish well below faster ones in search results. This means customers ...