(Phys.org)—Google has announced (on its DoubleClick search site) the development of a new API that allows advertisers to combine online and offline information on users/customers resulting in more ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals.

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying ...

Update 11/25: Google said it has fixed most of the reporting issues that resulted from this bug. If it looks like your Google campaigns have been more successful than usual since November 11th, that ...

Privacy regulations and cookie restrictions are making traditional tracking methods less reliable. For agencies, the challenge is to gather meaningful insights while ...