Your cold leads don't owe you their time. Every B2B sales rep knows the pressure — you've got a quota to hit, a pipeline to build, and prospects who'd rather ghost you than give you 30 seconds. While ...

A great cold call script helps reps make a positive first impression. You can customize these examples and start using them right away. You don’t want to waste peoples’ time, and you certainly don’t ...

This is part of a package on cold calling. Read the next post: Why Your Cold Calls Aren’t Working. While there are other (and usually more effective) ways to generate sales leads, many companies still ...

Last week, a Sales Machine reader by the name of Mike Kroll posted a LONG comment to an older post. His comment laid out a method for cold calling that transforms the runaround that prospects often ...

A long while back, I posted a “programmed” version of that script, but the links are screwed up, so here’s a simplified and improved version. The script starts with “The Opening,” below. Here’s some ...