Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Customer data is like digital oil — it fuels better business decisions and helps companies thrive. But making ...

SAN FRANCISCO--(BUSINESS WIRE)--RudderStack today announced that it has been recognized as a leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to ...

Today data teams are working hard to make every project and every piece of data count. Companies are accelerating projects that leverage data to become more revenue efficient, like personalization and ...

It’s not a question of whether you need a customer data management solution, but which one/s you will need for your particular applications and use cases. It’s not a question of whether you need a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Chad Engelgau Chances are ...

Three systems walk into a bar. The Simple System asks for a beer and immediately gets one. The Complex System asks for a commonwealth cocktail and the bartender spends 15 minutes mixing the drink’s 71 ...

Customer data platforms (CDPs) have an identity crisis. Ten years after they first emerged, CDPs finally got their nod from Gartner — a birthday gift wrapped in validation. But something’s off. Once ...

From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential. We hear a lot about how to choose a solution for your martech ...

There were more than 7,000 different marketing technology (martech) solutions on the market last year. With 80% of consumers reporting that they are more likely to complete a purchase from brands that ...

For a decade, the marketing technology stack was sold as a ladder: add best of breed tools, connect them with integrations, and climb towards personalisation at scale. In practice, many large ...

Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack. On Wednesday, September 23 at 1pm EDT, ...